PROMÉRICA Bank was formed to serve the Los Angeles business community and ultimately to become the leading financial services provider of Latino entrepreneurs. As the first Latino-formed business bank to debut in downtown Los Angeles in the past 30 years, PROMÉRICA Bank is dedicated to building family wealth by empowering entrepreneurs with the requisite financial services and capital infusion for the success of their small to mid-size businesses.

The Los Angeles area boasts the highest number of Latino-owned businesses in the country. Latino businesses generate $23 billion in annual sales, more than a third of all businesses are Latino-owned, and 73% of all California Latino-owned businesses are located in Los Angeles County.

To better serve Latino clients, PROMÉRICA Bank provides bicultural service, not just bilingual service, financial education and empowerment for both clients and future clients, as well as a conservative, yet flexible credit culture. PROMÉRICA Bank is not another formulaic institution, but is instead a family-legacy driven organization, building relationships on service and trust.